The rise of ‘influencers’ and fall of traditional advertising
Just as video killed the radio star, Instagram has a sniper gun fixed on traditional advertising. “Influencers” — ordinary people with thousands of followers on the social media platform — who share likes and comment through carefully curated content are changing the marketing game. With more than 500m active daily users, Instagram is becoming a
Influencer Marketing, A Radio Specialty, Is Hot Ad Trend.
Influencer marketing is one of the hottest trends in advertising today. More than 70% of marketers in the U.S. used opinion leaders to drive a brand’s message in 2017. Of that group, a whopping 95% found it to be effective, according to Chief Marketer, a publication read by marketing professionals. Typically defined as social media
Marketers are clueless about media effectiveness – here’s the proof
Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely does a fortnight pass without an approach from an entirely delightful PR person or corporate marketer wanting to share the results of the latest wah-wah about blah-blah arriving at my
5 TRENDS SHAPING THE FUTURE OF MEDIA AND ENTERTAINMENT
While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. “The distinctions
New Research Sheds Light On How Radio Works For Advertisers
For a medium that’s been around for nearly a century, the broadcasting industry is just beginning to understand how, exactly, radio works to deliver results for advertisers. New research is showing how AM/FM functions in a complementary manner with other media, like TV, making those channels work harder for marketers. According to a first-ever Nielsen
Radio is the fastest growing medium
The latest Advertising Agency/WARC Expenditure Report has revealed that radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet! A number of radio’s biggest advertisers have significantly hiked their spend on the medium, for example Asda has doubled its investment while Sky spent three times as much
What’s up with radio stations using WhatsApp?
WhatsApp with its little blue ticks is an essential way to communicate and radio stations have integrated it seamlessly into the way they’re interacting with their audiences. Initially, I was skeptical about WhatsApp and radio, as it appeared stations were using voice notes to replace real callers and natural interaction for something more polished — but it
Turbo-charge your Christmas radio campaigns
Here are some simple tips, all based on good programming practices, to apply to your radio advertising to improve your chances of cutting through this time of year. Traditionally, Christmas-time advertising fills up radio spot logs to breaking point. It’s make-or-break season for every retailer, car dealership, ISP, cellphone network, gym chain, fast-food outlet and