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Influencer Marketing December 4, 2018

The rise of ‘influencers’ and fall of traditional advertising

Just as video killed the radio star, Instagram has a sniper gun fixed on traditional advertising. “Influencers” — ordinary people with thousands of followers on the social media platform — who share likes and comment through carefully curated content are changing the marketing game. With more than 500m active daily users, Instagram is becoming a

Influencer Marketing December 4, 2018

Influencer Marketing, A Radio Specialty, Is Hot Ad Trend.

Influencer marketing is one of the hottest trends in advertising today. More than 70% of marketers in the U.S. used opinion leaders to drive a brand’s message in 2017. Of that group, a whopping 95% found it to be effective, according to Chief Marketer, a publication read by marketing professionals. Typically defined as social media