here it is
Lead Generation December 4, 2018

New Research Sheds Light On How Radio Works For Advertisers

For a medium that’s been around for nearly a century, the broadcasting industry is just beginning to understand how, exactly, radio works to deliver results for advertisers. New research is showing how AM/FM functions in a complementary manner with other media, like TV, making those channels work harder for marketers. According to a first-ever Nielsen