The team is at it yet again, merging innovation with creativity for a Standard Bank Joy of Jazz digital campaign. Using binaural audio technology, the concept embraced the positioning of the festival, ‘The closer you are, the more you feel’. “We enticed users to get closer and experience the Joy of 3D Sound, by utilising Facebook canvas and other digital platforms. The user would essentially come across the creative piece, see just a saxophonist, hear just a saxophone…but once they plug in their earphones, they experience immersive 3D technology with the entire ensemble”, explains Cam, our creative director. (Who wanted this to be written like a press release, but we don’t like rules)